'Stop pub': can banning of junk mail reduce waste production?

According to the new regulations on junk mail management to be adopted in France, both producers and distributors must participate in the recycling process. This case study was carried out in 2000 in four sectors in the Departement of Charente in the south west of France. This report presents the quantities of junk mail in residual waste and in separate collections. The conclusion is that the new regulations may reduce overall domestic waste production by 2-4%, with the impact on separately collected paper being some 20%.